Ophir Coffee Product Shoot Design

OBJECTIVE:
This project was an exciting opportunity to blend the traditional artistry of Ophir's coffee with a touch of contemporary flair. The goal was to present two distinct photographic compositions: one that honors the classic, sophisticated nature of coffee, and another that introduces a vibrant, fresh perspective. By doing so, we aimed to appeal to a broad audience, ensuring that every visitor to Ophir's online store could see the brand's commitment to both quality and innovation.

DESIGN PROCESS:
- For the first image, the concept revolved around traditional values of coffee as a ritual, a moment of pause, and a sensory experience. The dark background symbolizes the depth and richness of the coffee, while the coffee beans and splash convey the freshness and invigorating quality of Ophir's product.

- The second image was designed with a contemporary and experimental angle, incorporating vibrant colors and playful elements to present the coffee in a more approachable, casual light. This offers a fresh take that might appeal to a younger audience or those attracted to a more relaxed coffee culture.

REFLECTION:
The dual approach in this project reflects an understanding that the brand can maintain its core values of quality and comfort while also exploring new, innovative expressions of its identity. By creating images that adhere to both traditional and contemporary design aesthetics, the project delivers a versatile visual narrative that can adapt to various marketing strategies and customer preferences.